About Apple Mountain LLC

Apple Mountain, LLC, is a Utah based, family-owned company. Founded by Tom Long and Josh Harrison in 2005 as Blue Mountain Restaurant Services, the company acquired five distressed Burger King restaurants in locations from Provo to Farmington, UT. After a rapid turnaround, two additional locations were built.

In 2013, the company acquired the exclusive franchise and development rights for Corner Bakery Cafe in the Phoenix Arizona Metro area, and reorganized the company as Blue Mountain Cafes. James Long joined the organization as CEO and David Long as Vice President of Marketing and Information Technology.

The team built and opened three new Corner Bakery Cafe locations in a 12 month period. The business was built to a $1.5 million AUV by the end of the second year, in spite of the necessity of establishing a new brand in the market.

The company returned to Salt Lake City when it partnered with Dine Brands Global to become the exclusive franchisee and development partner for Applebee’s for the state and acquired all ten existing Applebee’s locations in Utah.

The company name changed to Apple Mountain, LLC, and in eight months has become the #1 Applebee’s franchise in the nation for same store sales as well as customer traffic growth 

The company’s strategic approach has always been to reach success through establishing a foundation of producing high quality food and service followed by aggressive market expansion.